“Le Frigo” means “the Fridge” in French
Home of Boulder’s largest walk-in cheese cooler, and one of Colorado’s best selections of cured meats and fine cheeses. Also home to my favorite Frenchman, Yvan. His European-style deli & market offers fine local and imported provisions.
LOGO & VISUAL IDENTITY DESIGN | illustratioN | environmental graphics
We framed the fridge with bright orange paint—echoed by the orange frame around the ultra-bold logotype with Art Deco influence. A large wall graphic features playful illustrations of the many provisions in the gourmet market.
Stop by for a gourmet “Provençal” or “Brexit” sandwich and tell Yvan I sent you!